It’s a rare event when you see a company seek out ways to spend more money and go at it with a fervor. But key leaders at TrueCar have figured out that women significantly influence automotive purchasing. They also figured out that women like to do business with companies that support women.
To support one female driver as part of your plan to attract more female buyers is one thing, but to support multiple drivers – well that’s someone with a vision! TrueCar just announced the addition of Katherine Legge to the list of drivers the are providing with funding for this season. And it sounds like some more announcements may be forthcoming.
We applaud TrueCar and the deserving women who are receiving this support. Congratulations to all!